The most valuable application is a presentation. Presentations are about bringing across information, primarily in one direction. However, interaction with the audience is an essential part of a presentation. The larger the audience, the greater the need for structured feedback.

Presenting at a distance
Presentations at a distance allow for larger audiences to be brought together. It is often hard to get journalists interested in your press conference. A press conference call will make your news more accessible to journalists. News that would formerly not get them on the road, becomes worthwhile and stands a better chance of being published.

Relation management
Presentations at a distance are perfect for customer relation management. You have something to tell and you inform all your relations simultaneously. The interactivity creates a greater sense of involvement than a publication or e-mail sent to your relations. The effort it takes is comparable.

A special kind of presenting at a distance is e-learning. You can, for example, call in trainers elsewhere in the world and pupils can remain at their own location.